Wrestling the storm of 2020 has led working moms to fumble for any sort of stability in sight. For many that can manifest through work choices and take shape in abandoning rocky entrepreneur ships and reaching for a corporate lifeboat.
I'm a seasoned career coach and job search doc expert exclusively supporting working and return-to-work moms, and in recent months, I've noticed an uptick in women abandoning their own businesses to throw their resumes in the race with hundreds of other job-hopefuls for companies that offer more financial and communal stability. But they don’t know how to go about making the jump.
Entrepreneurs are incredibly marketable candidates. Heck, they’ve built a business while growing a family- that’s impressive and shows grit! Here are the mandatory steps to make a successful career shift and land your dream corporate gig.
Let Go of your Business, For Now
Entrepreneurs have spent countless hours of hard work building their business and it monopolizes their professional identity. It’s crucial to process and let go of your business in order to move toward a corporate opportunity. Some questions to help you move through this are:
· What am I letting go of as I move into the next stage of my career?
· Who am I as a professional?
· What do I look and feel like in my next corporate role?
A mom may still plan to continue her endeavor as a side-gig, but there needs to be a mental and an emotional shift away from her business in order to progress forward, otherwise, it will only hold her back in her move toward a corporate career. Entrepreneur baggage may show itself in interviews; the entrepreneur turned corporate-contributor may not fully commit to the company’s mission because of her continued attachment to her own or continuously circle back to her entrepreneurial tactics, making it difficult for the hiring manager to see her as the team-player they want.
Take Stock of What Motivates You
The women I work with are driven to redirect their careers toward a steady corporate gig because of the strain of entrepreneur life. In a Forbes article, 10 Biggest Challenges Every Entrepreneur Faces (And How to Conquer Them), Alejandro Cremades lists cash flow risks, fundraising, time management, delegating, and failure. These hardships echo those of my clients and they’re not even opening the can of motherhood struggles. Getting back to a corporate job can be a relief, collecting proponents of the move can serve as a serious motivator and foster clarity through the career transition journey. Consider:
What excites you about the opportunities that lie ahead?
Are you thrilled to work with a collaborative team?
Are you amped to gain the knowledge, resources, and structure to propel your career forward?
Ready to work a structured schedule?
Have you calculated your income revenue gains?
Write down these uplifting responses and return to them throughout your career transition. This career shift evaluation will also help you to build a response to a frequently asked interview question: “Why are you interested in this position?” If you do a little heart work to discover your WHY, it’ll shine through and set you apart from the rest of the candidate pack.
Job-specific Rebrand: Resume and LinkedIn
As a business owner, you have worn many hats but the most important hat to showcase in your personal brand marketing is the one that matches the positions which make you come alive. Plow through job posts, job descriptions, and current position holders at companies that you admire to learn what keywords, phrases, skills, and experiences are trending, then incorporate that in your resume and LinkedIn profile. Project a forward vision by pulling together a collection of stories that give evidence to the list of career-specific content; this will spruce up your resume and serve as prep work for future interviews.
Build an Evidence-based Portfolio
Corporate-clad job seekers have their reputations built through company names and their reputations. A stellar portfolio can do the same for entrepreneurs who seek to share their value. This is where you’ll want to name-drop and boast about the impactful outcomes of your work. Important aspects to keep in mind are accessibility and optical appeal. Choose a platform that is well-known in your industry and easy to use. Catch the eye of your future employer through unique pictures and detailed descriptions to capture the work that you’ll bring to your next position.
Ignite your Network
You have made countless connections through your business now is the time to use them. Many moms I work with shy away from sharing their career ambitions with their network and asking for their support. I often ask: “What have you done for them?” The beauty in working relationships is the flow of giving and receiving. Asking for support is vulnerable, and it strengthens your relationships and opens many doors of opportunity. Let your community lift you up!
The skills and experience you’ve gained as an entrepreneur are needed in the corporate world. You have built highly regarded grit and well-rounded industry understanding. Find the right fit for you and soar.