 A past client aspired to migrate away from corporate HR and into a government agency; I supported her to land a job as a career coach using her abundant knowledge in hiring to serve a host of clients funneled by the government agency. Months later she emailed and asked about supporting executive-level clients, knowing I'd spent years tailoring my services to fit that top-tier professional population. Here's the email I sent her:
Encourage Executives to Reach out to Head Hunters There are many great independent headhunters and firms that are willing to do a lot of the job search work for executives. It broadens the reach of the executive's network and can help them to identify their next steps because headhunters are acutely aware of employment market trends for the executive level. Tap into their Network Many executives have an advantage over entry and mid-level professionals because they've likely been in their field for years and know many people in it. For some executives, there is a lesson in humbling themselves to reach out to those in their network; but, in times like these, there are more people than ever willing to lend help, connection, and support. Business Cards/Virtual Business Cards Business cards are a timeless, tangible way to stay top-of-mind for professional connections. It's also a valuable exercise for executives to hone in on their professional tagline. For many, they have so many skills that it is hard for them to nail down their expertise in just a short headline or elevator pitch which is essential in their job search. On a business card, they'll need to include their name | phone | email | LinkedIn URL and a succinct tagline encompassing their professional skill set/accomplishments. I like recommending Vista Print for paper business cards and Canva for virtual. What are your Competitors Lacking? Executives have to have an in-depth understanding of their competitors; when he/she loses his job, many competitors try to grab an accomplished executive for that reason (I have several clients to prove it). I advise many of my executive clients to connect with competitors and expose ways in which they can fill the gaps they've witnessed. This is an advantageous move to show value to a potential employer. Executives can Create their next Position With a well-known reputation, executives can clearly articulate how they've impacted their previous companies as an expert in a specific niche. Many companies may need that service or skill and not know it; by explaining the worth, a position could be created to build in the executive. Consulting Along the lines of niche expertise, building up consulting gigs is a growing venture for many executives leaving their corporate jobs. It's appealing because they can lend their expertise across multiple outlets and cultivate a professional portfolio that suits their interests. There are lots of gig-based websites that make collecting potential leads a cinch. Image: Albert Bobbera
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